The Extended Corporate Identity Mix

The Corporate Secret Identity

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Relationship between Job Satisfaction, Job Performance and Team Identity: An investigation of the Mediating Role of the Corporate Identity

This study examined the role of team identity on job satisfaction and job performance regarding the mediating role of the organizational identity. This paper is a correlation type using descriptive methods with applied goals. Our statistical population included all 420 male and female staffs of the telecommunication department in Eastern Azerbaijan province, Iran in 2014.Using stratified random...

An Information Interface for Corporate Identity System

The purpose of this design research is to develop a system to help users understand how Corporate Identity Systems (CISs) are developed. It is intended for designers, marketing professionals, and design clients. Within CIS, design is one of the most important elements. Trademarks, or logos, represent a set of values, ideas and often also emotions about an enterprise’s image. Using the capacitie...

Mix, Time and Volume Flexibility: Valuation and Corporate Diversification

Th is article examines the joint impact of three types of operational fl exibility in a theoretical model of a two-product fi rm that makes capacity, production and pricing decisions at three points in time with an underlying continuous-time information evolution. Mix fl exibility is measured by the cost of switching production between the two products. Volume fl exibility is measured by the fr...